10/26/2011 | www.intercharm.ru | RX

 

 

InterCHARM 2011 at a glance:

 

• Over 900 exhibitors present more than 3000 beauty brands from 27 countries

 

• 25 educational and show events for all market specialists in the framework of the exhibition

 

• Debut at InterCHARM: Trade Forum “Deliveries in Retail Chains and Stores”, Congress on podology, “Industry of beauty and cosmetics: trends and innovations” seminar, Forum “Cosmetology: paramedical personnel”, International Competition for Eyelash Extension Professionals,  “Style and the City”  fashion show

 

• More than 3000 master-classes run at stands

 

• The ideal place to multiply business opportunities: share experience, find new partners and enlarge business scope.

 

 

 

 

Beauty has no boundaries. Throughout many centuries women and men were interested in all that makes us more beautiful and charming. Our ancestors kept special recipes from generation to generation and searched beauty novelties. For the last 18 years InterCHARM is the ideal place to test and try all Russian and global novelties in one meeting place.

 

While Western perfumery and cosmetics industry did not show radical growth during a relatively long time, Russian consumers continued to spend money on perfumery and cosmetics even during the recession. The market has reached $10,6 bln in 2010 and will annually grow 10% in the next 5 years. According to Euromonitor, Russia remains one of the favorable destinations for cosmetic industry investments.

Unlike INTERCHARM professional in April, dedicated to professional cosmetics and equipment for beauty salons, InterCHARM in October is the unique opportunity to observe all brands in the following sectors:

 

• Perfumery and cosmetics (Hall 15)
• Hairdressing (13)
• Nail Service (13)
• Beauty Salon and Institute (14)
• SPA (14)
• BIO: natural and organic beauty products, and FARMA+BEAUTY: beauty and health products (15)
• ZOOM: innovative and niche products (15)
• Novelties gallery (Foyer of Hall 14)
• National Pavilions of international manufacturers (15, 13)
• InterCHARMpack: manufacturers and suppliers for packaging (15)
• FormulAction: area for manufacturers and distributors of raw materials and ingredients (15)

 

It’s not an easy task to surprise a sophisticated show audience: some 55 000 of cosmetologists, hairdressers, nail specialists, massage therapists, make-up artists, beauty salons' managers, perfumery and cosmetics retail chains’ executives, pharmacists, marketing and purchase managers, but every year InterCHARM surpasses all expectations!

 

New program and features on a larger scale in 2011!

Over 900 exhibitors from 27 countries are displaying their star and new innovative 3000 cosmetic brands during the next four days! Bulgaria, China, France, Germany, Italy, Poland, South Korea, Spain, and Taiwan present cosmetics novelties within national pavilions. National pavilion of Israel is organized for the first time with the support of The Israel export and international cooperation Institute.

The extensive exhibition program includes educational events, trainings, master-classes and show-program.

 

Among key events of InterCHARM are Independent Russian hairdressing championship, Russian nail sculpture champi-onship InterNailCHARM, International SPA massage championship, All-Russian Convention of Beauty Salons, Nail Service School.

The first educational program for chiropodists, orthopaedists and pedicure technicians as well as for all specialists interested in professional and modern approach to problems of feet is launched at InterCHARM. The First International Congress on podology unites best experts for exchange of knowledge and experience in one of the most quickstepping areas of cosmetology and the most profitable salon procedure of nowadays.

Alternative medicine and practice in beauty salons seminar and Forum Cosmetology: paramedical personnel. Minimal stakes and huge gains” contribute to educational program and let industry professionals acquire new knowledge and improve their skills.

InterCHARM show program promises to become a real festival of style and beauty, where hairdressers, makeup artists, stylists, nail specialists will demonstrate professional skills to the visitors. Bright Style and the city show lets every guest plunge into atmosphere and process of a fashion show and its baсkstage at the same time. Stylists, make-up artists and designers work together on the performance stage to create an image of a modern stylish woman. Professional models will demonstrate clothes of well-known Russian designers.

The leading professional event for hairdressers and stylists You.Prof.Show.2011 will run on a Main stage of InterCHARM on October 28, representing open master-classes and workshops of  Keune, Cutrin, Periche Profesional, Eugene Perma,  Schwarzkopf Professional, L’Oréal Professionnel, Revlon, American Crew …And much more!

 

Every year exhibition’s organizers undertake the task of bringing together beauty professionals and increasing profitability for the exhibitors. Buyer Program, aimed at attracting the executives of wholesale and retail companies, perfumery and cosmetics retail chains, pharmacies from Russia and CIS countries as VIP-buyers, welcomed hundred of professionals in 2011. On October 27 for the first time InterCHARM will share stage with specialized Trade Forum “Deliveries in Retail Chains and Stores” with a Buying center, supported by Russian Association of pharmacy chains and Association of retail trade companies. Purchasing executives of 25 retail and pharmacy chains from different regions will flock in to broaden assortment (X5 Retail Group, Auchan, 36,6, Metro C&C, etc).

 

The latest news and market overviews are always available in CosmeticsRussia.livejournal.com blog, in Twitter and LinkedIn. Since this summer these have been the best source of information 365 days per year: learn how this market can be profitable for you!

 

 

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