10/26/2009 | RX

 

 

The InterCHARM Milano tradeshow, dedicated to the Perfumery, Cosmetic, Styling, Nail care and Packaging sectors, and Beauty Institutes, will open its doors for the very first time on September 18th through the 20th, 2010, at the Fairground in the center of Milan (Fiera Milano City). 

 

InterCHARM Milano is a new show that reflects the current competitive landscape of the beauty industry and the rules of today’s market, deeply influenced by this recent economy. This B2B event was designed to answer the needs of the companies in this sector and to meet, in a highly qualified manner, the field’s international demand and supply.

 

Organized by Reed Exhibitions Italia, this new event has been branded like another very well-known European tradeshow, organized in Moscow by Reed-SK (Russia), and takes advantage of Reed’s experience in organizing shows in the Beauty & Cosmetics industry: among these is the international travelling event, In-Cosmetics, which will take place in Milan in the year 2011.

 

In light of the agreement between Reed Exhibitions and Fiera Milano, InterCHARM continues the legacy of Wellness SPA & Beauty Exhibition, organizing in Milan the show focussing on beauty in all its aspects, reuniting professionals in the fields of Perfumery and Cosmetics, Hair, Nail care and Packaging and Beauty Institutes.

 

Among the event’s strengths are location, for Milan is the international capital of fashion and design, and timing, for September is the peak month for the “pret-à-porter”, filled with fashion shows which attract celebrities, designers, makeup artists, hair stylists and professionals from every sector, every year.

 

InterCHARM will take place in the heart of the city of Milan, in the central pavilions of the Fiera Milano City, as a project that will include exhibit booths, functions and shows, aimed at providing businesses and professionals with the best environment to meet the specific needs of the different sectors that make up such a comprehensive event.

 

Great emphasis will be given to professional training and refresher courses, with a rich curriculum including seminars, conventions and practical examples for a full update on trends and latest fashions.

 

InterCHARM MILANO will be advertised internationally also thanks to its alliance with Reed Exhibitions global network.

 

In Italy the Reed Group is represented by Reed Exhibitions Italia, which organizes two world leading events such as Mostra Convegno Expocomfort and Viscom Italy.

 

For further information:

 

InterCHARM MILANO Press Office

Marta Colombo

Tel. +39 02 435170.92

Fax +39 02 435170.95

E-mail: press@intercharm.it

Reed Exhibition Italia S.r.l.

Via Marostica, 1 - 20146 Milano

www.intercharm.it

 

 

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