10/4/2010 | RX

 

The 1st International Perfumery and Cosmetics Exhibition InterCHARM Milan was over on September 20th and became the part of the InterCHARM's family.

 

During three days, 260 participants from Italy and 12 other countries of the world met with buyers from Italy, France, Spain, Germany, Canada, India, Japan, China, Hong Kong, Turkey, Mexico, Bulgaria, Latvia, Lithuania, Ukraine and Russia. Companies specializing in professional cosmetics and beauty-salon equipment, nail extension as well as hair treatment and coloring products represented approximately 310 brands.

 

The rich program – Italian nail design championship, show for stylists and hairdressers, workshops for beauticians – was held under “Milan Celebrates Beauty!” slogan. The most vibrant event of the exhibition was, without a doubt, a show-case organized in collaboration with Vogue Italia magazine: 3 young designers, 3 stylists and 3 make-up artists created unique, in a class by itself, styles.

 

Next year, the InterCHARM exhibition, organized by Reed Exhibitions Italia will be held from September 24th to the 26th in the Fieramilanocity exhibition complex in Milan during  the fashion week, what demonstrates the close relationship between the beauty and fashion worlds.

 

www.intercharm.it

 

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