11/16/2009
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RX
InterCHARM – the number one perfumery & cosmetics exhibition in Eastern and Central Europe – hosted 760 exhibitors from 24 countries on October, 28-31 in Crocus Expo exhibition centre (Moscow).

Leading manufacturers and distributors of cosmetics and perfumery, ingredients and packaging, salon equipment and accessories, as well as celebrated laboratories and beauty institutes for the 16th time demonstrated the latest achievements of the beauty-industry in Crocus Expo, Moscow (RUSSIA).
This year InterCHARM-2009 hosted 760 exhibitors from 24 countries including Russia, Belorussia, Bulgaria, China, France, Germany, Greece, India, Israel, Italy, Latvia, Lithuania, Netherlands, Poland, Singapore, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, UK, Ukraine, USA. For many years InterCHARM serves as an entrance gate for international companies looking for business opportunities in Eastern Europe. Over 40% of InterCHARM exhibitors – international players, who are looking for the rapid development on the Russian market. This year was not an exception. Around 300 foreign companies presented their products and services to potential clients in Russia.
National pavilions of Italy, France, Germany, Spain, Poland, South Korea and China supported by respective trade associations in each country provided an opportunity to develop the geography of their distribution. Governments and official bodies of many European countries for many years support participation of their national industries in InterCHARM as it is one of the most effective platforms to do business in Eastern Europe.
Every year InterCHARM brings together all the major opinion leaders, market experts and beauty business owners, technologists and marketers, manufacturers, distributors and retailers, commercial and mass-media representatives, politicians and stars. Established a unique platform for beauty professionals InterCHARM remains the principal contributor into the development of Russian perfumery and cosmetics industry.
This year the show welcomed 48 500 unique professional visitors – cosmeticians, dermatologists, estheticians, managing directors of beauty salons, spa and cosmetology centers, nail masters, hairdressers, massage specialists and other representatives of the growing professional beauty market.
Read the full POST SHOW PRESS-RELEASE in .pdf.
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