10/20/2010
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RX
The most prominent event in beauty industry – the 17th International exhibition of perfumery and cosmetics InterCHARM 2010 is taking place from October 20th through 23rd – at the 3rd Pavilion of “Crocus Expo” exhibition complex (Moscow).
Millions of people on Earth are keen to be beautiful, and today the word “beauty” contains a whole professional industry in its meaning. Annually a huge number of innovative preparations, beauty products, new solutions and technologies appear on the perfumery and cosmetics’ market, which considered as one of the most rapidly developing.
InterCHARM exhibition – is a largest interactive platform for presentation of novelties, new contacts, information exchange for professionals and also a precise market’s state indicator . Visitors obtain actual market information and complex solutions on application of new products and services in the field of cosmetology, nail service, hairdresser's art. The exhibition gives its guests an excellent opportunity to expand and strengthen business contacts, find new ideas and possibilities for professional growth. InterCHARM is rightfully considered to be the event #1 among the participants of perfumery and cosmetics market in Central and Eastern Europe.
In 2010 over 780 companies are taking part in the exhibition, coming from 25 countries worldwide: France, Germany, Spain, Italy, Taiwan Republic, China, Poland, Lithuania, Latvia, Estonia, South Korea, Turkey, the USA, Canada, India, Israel, Pakistan, Bulgaria, Holland, the United Arab Emirates, Singapore, Russia, Belarus, and Ukraine. This year Hungary will be presented at InterCHARM for the first time.
The total amount of perfumery and cosmetics brands, participating in InterCHARM 2010 exceeds 1700, and nearly 150 of them are absolutely new!
The exhibition annually attracts, among tens of thousands visitors, more than 40 000 professional audience, representatives of beauty salons (cosmeticians, dermatologists, aesthetic specialists, managing directors of beauty salons, Spa and the cosmetology centers, experts of nail service, hairdressers and masseurs).
InterCHARM 2010 covers all segments of beauty industry:
Perfumery & cosmetics
Hairdressing
Nail Service
Beauty Salon & Institute
Spa
Salon of Fashion Accessories
BIO - Organic and natural products
FARMA+BEAUTY – Medical cosmetics, parapharmaceutics, bioactive additives.
ZOOM – Innovative and niche products
NEW – Novelties Gallery
National Pavilions
InterCHARMpack –packaging manufacturers and suppliers’ zone
The perfumery and cosmetics market is growing really fast, and that is why beauty professionals need to learn about novelties and innovative products as quick as possible to offer the most actual services to their clientele.
The section “NEW-Novelties Gallery” demonstrates all the latest Russian and foreign products which appeared on the market in 2010. “ZOOM” represents the prospective developments in beauty industry, and the unique items in product range, which soon will form the key trends at the market. The products presented in ZOOM are dedicated to meet the needs of narrow consumer audience, but also to be innovative.
In “Russian Manufactures’ Pavilion” visitors could look through the whole spectrum of perfumery and cosmetic products of Russian manufacturers, who have put their production into competitive level for the last few years.
The section “Farma+Beauty” gathers production of the cosmetic and pharmaceutical markets. Throughout seven years the representatives of pharmacies and chains, technologists and marketing experts meet here the manufacturers and distributors of cosmetics and parapharmaceutics, bioactive additives and vitamin drugs.
InterCHARM is a true beauty festival, which attracts thousands of connoisseurs and professional for 17 years. Year by year the exhibition widens its frames and gathers all possible sections of beauty industry under the same roof. “Jewelry Salon” - is a true adornment of the exhibition – giving visitors not only an aesthetic pleasure, but also an opportunity to purchase pieces of original jewelry.
The exhibitors of InterCHARM always organize various presentations, seminars, master-classes. At InterCHARM 2010 the hairdressers will share their secrets of chic looking hair, helping to choose and implement stylish haircut and tone. Nail experts will turn your hands and nails into a fabulous artwork. The cosmetologists will show the newest anti-age means, and the masseurs will prove the ideal body not to be a pipe dream anymore, using the unique ancient methods combined with 21th century technologies.
From October 20th to 23rd, Russian pharmaceutical company “NEARMEDIC PLUS”, which became a traditional InterCHARM exhibitor, represents its unique exposition and organize training for beauty salons’ professionals.
NEARMEDIC PLUS is a general distributor of bioplastic collagen material COLLOST™ in Russian Federation. Already for the second time the company’s chosen InterCHARM for presentation of innovative complex COLLOST™ on collagen basis. During the opening hours of the exhibition, NEARMEDIC PLUS personnel giving a procedure training sessions for the specialists, teaching doctors a technique which has proved its efficiency in correction of involutional-depressive and atrophic skin changes, regenerative therapy, preparation and skin rehabilitation before peelings and plastic surgeons – “collosttherapy”.
Beauty – business or artwork
Parallel program at InterCHARM takes up the role of a true trendsetter in the world of beauty and a political center of perfumery-cosmetic industry, which assign further development of the market. InterCHARM organizers have prepared an extensive business and show programmes: during 4 exhibition days entertainment, competitive and educating events for a wide range of specialists will take place in 7 conference halls at the 4th level of the “Crocus Expo”, at the Main Stage and at the Championship zone in 13th hall.
There are key events scheduled to be held during InterCHARM 2010:
V All-Russian Convention of Beauty Salons (October, 21-22, Hall 7, 4th level).
This event is a real jewel of InterCHARM business program crown. The convention gathers a full hall of audience to discuss issues which are of an absolute interest among beauty business professionals. The event is addressed to the executive staff, owners and managers of beauty salons and institutes. In 2010 the convention includes the following topics “Plenum”, “Finance”, “Personnel”, and “Client”. The convention will also host a final stage of the “Best Beauty Industry Manager” contest.
Nail Service School (October, 20-21, hall 2, 4th level) – is a hands-on training for nail industry specialists embracing all aspects of the nail care business ranging from nail sculpture and design to management issues and solutions of strategic management in nail studios. The leading experts and lecturers will talk about speed floristic in acrylic sculpture, gold leaf painting, and 20 minutes design. German techniques: arched nails from Nano Professional, laces, salon French with a camouflage.
Conference Farma+Beauty for pharmacies and pharmacy chains – “Pharmacy and manufacturer: collaboration in new circumstances” (October, 20, hall 7, 4th level).
The conference is dedicated to various issues of presentation of non-medical products in pharmacies, appurtenant to beauty industry. The conference is to highlight the different aspects including analytical data on pharmacies’ product range, particularities of making up and promoting a non-medical assortment within the pharmaceutical range, reaching the optimal results for pharmacies.
XI Moscow Cosmetic News Forum (October, 20-22, hall 1, 4th level) – an international project run annually with the support of the Russian Perfumery and Cosmetics Association, and aimed to bring together professionals specializing in the manufacture and distribution of perfumery and cosmetic products, raw material and packaging specialists, wholesale and retail dealers, experts in the spheres of marketing, consulting and research, as well as those engaged in advertising and PR. Among declared discussions: “New trends and influence of new demand structure on innovations development”, Russian perfumery and cosmetics market in figures and facts: new development scenario in 2010 – 2011”, round table “Organic cosmetics – view to the Russian market”, seminar “Innovative solutions in packaging and POS/POP systems as a way to sales’ growth”.
The final of Independent Russian Hairdressing and Styling Championship, (20-23 October, Hall 13, 1t level, Main Stage) is expected to become one of the most spectacular and unforgettable events of InterCHARM
2010. The participants demonstrate true wonders of the hairdressing art. Another important event will be held at the same dates – X Russian Nail Sculpture Championship (October, 20-22, hall 13, 1st level, Championship Zone). The masters taking part in the Championship share their creative ideas in the field of design. Championship is dedicated to address all certified nail designers.
On Thursday, 21st of October, the finals for IV International Spa massage Championship, will also take place (Hall 11, 4th level). The audience will get acquainted with new holistic, wellness massage techniques, being used in Spa treatments. A professional jury estimate skills, originality and concept of the presented programs and then will choose a winner. The Championship agenda boasts colorful Spa shows presented by Spa massage, yoga and fitness professionals, specialists in Qigong, Wushu and other training systems.
The 3rd Open Show Tournament “DeCor Visage – De Klie” (October, 22, Hall 13, Main Stage). To become a participant of this contest a professional makeup artist should create an image and defend (vivify) it at the stage.
YOU Professional SHOW (October, 23, hall 13, 1st level, Main Stage). Professional event for hairdressers and stylists. At the Main Stage the top-ranking stylists, representing the world’s leading brands of professional hair care cosmetics: Cutrin, Eugene Perma, Keune Haircosmetics, L’Oreal Professionnel, Wella Professionals – will carry out their master classes.
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